Embrace North
Guest Reviews
Embrace North is praised for its community atmosphere and the positive effects of cold and heat therapy, with members reporting improved mental and physical well-being. Many appreciate the feeling of accomplishment and euphoria after completing the cold plunge and sauna cycle.
Contact & Hours
About Embrace North
Embrace North is a fitness and wellness facility focused on cold and heat exposure for physical and mental benefits. Founded in Minneapolis in June 2021 by Ironman triathlete Luis Leonardo, it has grown to nearly 500 members. Embrace North aims to help people build the best version of themselves by embracing the elements and growing through exposure to physical and mental discomfort. They offer access to saunas, ice baths, winter retreats, and a gym with focused classes and trainers. The facility fosters a community of 'embracers' who seek personal growth and inclusivity. Embrace North provides a space for individuals to disconnect from the distractions of modern society and reconnect with themselves through cold and heat therapy. The typical cycle involves 10-20 minutes in the sauna, followed by a 1-5 minute ice bath, repeated two or three times. This contrast is believed to improve heart health, mental fitness, overall happiness, and energy levels. The facility also emphasizes the importance of breathing techniques to enhance workouts and build physical and mental strength. Embrace North has two locations, one in Minneapolis and one in Denver. The Minneapolis location is in the Marcy-Holmes neighborhood. Embrace North also offers a smaller version of their setup at the Lululemon store at the Mall of America. Embrace North is more than just a wellness space; it's a growing subculture centered around community, personal growth, and embracing the elements. Embrace North encourages Minnesotans to embrace the cold, offering an optional cold plunge as part of every workout, and even working out outside in the winter. The facility provides a controlled environment for cold plunging, making it accessible to those who may be hesitant to jump into an icy lake. Embrace North aims to make people feel more alive by pushing the limits of their bodies and minds in a safe and friendly environment.
Service Menu
| Service | Price |
|---|---|
| Cold Plunge | Call for pricing |
| Ice Bath | Call for pricing |