U.S. Cold Plunge Market Report 2026: 1,011 Studios, Protocols, Home Plunge Pricing
Comprehensive 2026 U.S. cold plunge market: 1,011 studios, state-by-state pricing, Søberg/Huberman protocols, home plunge brands, cardiovascular safety.
May 30, 2026·
The directory
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1011 facilities·50 cities·38°F average
Featured Facilities
View allBioworX Milwaukee - New Berlin
BioworX Milwaukee - New Berlin specializes in cold plunge therapy and other cryotherapy services designed to enhance physical and mental well-being.
5 ★$$
Upswell Studio Central Park
Upswell Studio Central Park is a neighborhood wellness club in Aurora, Colorado, designed to help you restore energy, move your body, and feel good. They offer a blend of movement classes like yoga and mat Pilates, contrast therapy with traditional saunas and cold plunges, and recovery experiences like compression and red-light therapy. Upswell aims to provide a friendly, low-pressure atmosphere that welcomes all levels, creating a warm, clean, and community-oriented space where you can drop in for a solo reset or connect with others. They focus on recovery, offering modalities including infrared and traditional saunas, a hot soak, and cold plunges.
5 ★$$
AWELL
Milwaukees first holistic med spa in the Third Ward, offering fitness, custom skincare, nutrition, cold plunge, infrared sauna, contrast therapy, massage, and assisted stretching. Book via Mindbody App.
5 ★$$
Saha Float Spa
Saha Float Spa, located in Sacramento, aims to provide a warm and welcoming oasis for relaxation and rejuvenation. As a woman-owned small business, they focus on creating a customized wellness experience for each guest. Saha Float Spa is designed to assist in the transition from the outside world into a comfortable space for healing, with a mission to bring a sense of internal peace to the community. They offer modalities designed for both novice and experienced floaters. The spa's sensory deprivation experience involves float therapy with over 1,000 pounds of Epsom salt dissolved in water, allowing the body to fully relax, release muscle tension, and absorb magnesium. This process helps guests drift into a parasympathetic state, promoting deep healing. Saha's staff guides newcomers through a methodical introduction to each service, ensuring a comfortable and customizable experience. In addition to float therapy, Saha Float Spa offers infrared sauna sessions, which can be enjoyed by up to two people at once. These sessions help relax muscles, regulate inflammation, and promote detoxification and blood circulation. The spa also provides amenities such as robes, towels, makeup remover wipes, shampoo, conditioner, and an organic tea selection. Saha Float Spa is dedicated to reduced external stimulation therapy and modalities designed for novices to experienced floaters alike. Float Therapy offers a holistic approach to meditation, nervous system regulation, and overall health in a safe space.
5 ★$$
Tucson Cold Plunge
Tucson Cold Plunge is a community wellness center offering guided contrast therapy using sauna and ice modulation to boost recovery, mental clarity, and vitality in a warm, inclusive setting. Every session provides unlimited access to cold plunge, sauna, hot tub, compression therapy, Biomat, and red light therapy. Tucson Cold Plunge aims to create an environment to optimize health and wellness.
5 ★$$
HolisTech® Wellness Center
HolisTech Wellness Center is a holistic health and wellness destination located at 2714 B Frankfort Ave in Louisville, KY 40206. The center integrates ancient Ayurvedic wisdom with modern biohacking technologies, offering a sanctuary for those seeking to harmonize mind, body, and spirit. They are a member of the National Ayurvedic Medical Association (NAMA) and the Louisville Independent Business Alliance (LIBA). The center's services fall into two main categories. The Energy Tech (biohacking) side includes PEMF therapy (The Aura), Molecular Hydrogen therapy, Red Light Therapy, Infrared Sauna Oasis, Rapid Release Technology for muscle and soft tissue treatment, and BioMat (a Class II FDA-registered medical device). The Ayurvedic and therapeutic side features Abhyanga (rejuvenation massage), Marma (vital acupoint therapy), Shirodhara (tranquil mind therapy), Pinda Swedena (luxury botanical therapy), Indian Ayurvedic Facials, Nasya (respiratory and immune treatment), Chakra Healing, Pranic Healing/Reiki, Craniosacral Therapy, and Swedish massage. While HolisTech does not currently offer a dedicated cold plunge, their infrared sauna provides heat-based wellness benefits. The center offers tiered memberships for both therapeutic touch and Ayurvedic services, along with Energy Tech packages. New clients can take advantage of an introductory offer of 6 Energy Tech therapies for $100. HSA and FSA credit cards are accepted.
5 ★
Latest Articles
View allTop 10 Cold Plunge Accessories Must-Haves Compared: Thermometers, Mats, Covers, Towels (2026)
Compared: 10 cold plunge accessories from thermometers to robes. Type, models, price, and verdict for each.
May 24, 2026·9 min
Top 10 Cold Plunge Safety Risks Compared: Heart, Pregnancy, Blood Pressure (2026)
Compared: 10 cold plunge safety risks from cold shock to cardiac arrhythmia. Mechanism, who's at risk, mitigation, and verdict.
May 24, 2026·11 min
Top 9 Standalone Cold Plunge Chillers Compared: DIY + Aftermarket Upgrades (2026)
Compared: 10 standalone cold plunge chillers from Penguin to Hailea. BTU, tank size fit, min temp, price, and verdict for each.
May 24, 2026·8 min
Top 10 Cold Plunge Protocols Compared: Recovery, Performance, Mood, Brown Fat (2026)
Compared: 10 cold plunge protocols from Søberg's 11min to Wim Hof. Temperature, duration, frequency, evidence, and verdict for each goal.
May 24, 2026·11 min
Top 8 Cold Plunge Tubs for Home Use Compared: Chillers, Price, Setup (2026)
Compared: 10 cold plunge tubs from Plunge All-In to DIY Penguin Chiller. Chiller capacity, min temp, price, and verdict for each.
May 23, 2026·7 min
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