Tools / Pricing
Cold Plunge City Price Index
Drop-in, 4-pack, and monthly unlimited pricing across the top 25 US metros. Pick a city and tier — see the median, the range, and what counts as a good deal.
Last updated: April 2026 · Sources: published studio rates, Cold Plunge Finder directory, Spannr
Pricing tier
New York median
$60
Drop-In/session · across 5 studios
Range
$45 – $95
spread of $50 across studios
Good deal threshold
≤ $50
15% under New York median
New York studios — sorted by drop-in
| Studio | Drop-in | 4-pack | Unlimited | Tag |
|---|---|---|---|---|
Continuum Williamsburg | $45 | $160 | $240 | Good deal |
Brrrn (Chelsea) | $55 | $200 | $275 | |
Othership Flatiron | $60 | $220 | $295 | |
Bathhouse (Brooklyn) | $65 | $240 | $310 | |
Remedy Place SoHo premium social club tier | $95 | $340 | $525 | Premium tier |
How we set the "good deal" line
We take the city median for the tier you picked and subtract 15%. Anything at or below that line is materially under-priced for the metro. It's not necessarily the best plunge — but you're paying below local norms.
When to step up to unlimited
If you're plunging more than 6x per month at drop-in rates here, the unlimited tier is cheaper. 4-packs only beat unlimited if you're going 1-2x per week.
Related reading
Pricing
Cold Plunge Cost Guide 2026
What you should expect to pay for studio sessions, memberships, and home setups this year.
Industry
The Studio Chain Boom
SWTHZ, Othership, and Plunge are racing to consolidate the cold therapy market.
Tool
Home Tub ROI Calculator
Studio-hopping vs buying your own tub — when does the math flip?
Pricing changes weekly. We track it.
Get the monthly Cold Plunge Pricing Pulse — new openings, rate changes, and the cheapest cities for cold therapy.